10 Backup Slides to keep in your Start Up Pitch Deck

As per Guy Kawasaki, there are 10 slides which you must have in your startup pitch deck. To reiterate, below are the slides:

  • Title
  • Problem/Opportunity
  • Value Proposition
  • Underlying Magic
  • Business Model
  • Go-To-Market Plan
  • Competitive analysis
  • Management Team
  • Financial Projections & Key Metrics
  • Current Status, Accomplishments & Use of Funds

These slides will help you make an effective pitch but they cover only the tip of iceberg. During or after you have made a pitch, there will be a volley of questions.

I would recommend keeping some additional backup slides which will help you answer the questions posed by investors in an effective manner. Of course, you can answer those questions verbally, but if backed by a nice slide you may be able to make your point more effectively – after all you have only one chance to make the first impression. Presenting 10 backup slides that you should consider in your pitch deck.

  1. Target Segment – Explain who are your target segments and how their needs vary.
  2. Market Size – Explain how you arrived at the market size and how it is growing in detail.
  3. Why Now – Explain why this is the best time to enter this business.
  4. Risks – What are the major risks and your mitigation plan to address them.
  5. Technology – Technological Architecture / Stack used by your solution. Additional technologies that are planned in future.
  6. More Details on Solution – Single slide on solution may not be sufficient, add 2-3 additional slides in backup to explain things which are complex
  7. Short Term Milestones – What are the immediate goals
  8. Long Term Expansion Plan – How do you plan to grow the business in longer term.
  9. Customer Testimonials – Can use it appropriately to show how satisfied your existing customers are.
  10. Media Coverage – It adds more credibility to your pitch.

So, next time you are going for a pitch, don’t stop at 10 but consider some backup slides as well – “just in case” you need them. PlanThyBusiness.com can help you prepare a killer pitch deck.

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