Tips to make 1-minute startup investor presentation or elevator pitch

An entrepreneur should never muddle with his/her start up pitch while having a conversation with the potential investors. Sometimes you have 30 minutes to make your point, sometimes 60 minutes but there may be time when all you have is 1 minute. It could be in the traditional elevator or networking event/ seminar or even a casual party. If you cannot make an effective pitch in those 60 seconds, you have probably lost an opportunity of lifetime.

It may appear to be a terrifying task to make a start-up investor presentation within a very short span of time but it is not all art – there can be little bit of science in it. If prepared well and practiced to perfection it can open new doors of opportunity. Let us look at different aspects of a killer elevator pitch.

  • Duration – Obviously, it should be 1 minute but can range anywhere from 30 seconds to 60 seconds depending on the height of your building and speed of your elevator !!
  • Number of Words – 150 to 225 words are optimum. Cramming too many words may result in information overload for the listener.
  • Energy Level – The idea should be presented in a simple but passionate manner which would convey the fact that there is some power in your project and you’re confident with it.
  • Call to Action – A great pitch without any call to action would be useless. It should end with a call to action like request for a detailed presentation or meeting or introduction to someone who might be interested.
  • Content – some experts recommend using a template to make a pitch. It may sound too rehearsed and boring. Rather I would suggest that you bring your creativity to present it in the best possible way but make sure not to miss the key points. Key points to be covered are:
    • Problem / Solution / Benefit – focus on the most important problems, for whom you are solving, what is your solution and how customers benefit.
    • Competitive Advantage – Who are your key competitors and how you differentiate. Again focus should be on the biggest competitor and biggest differentiators due to paucity of time.
    • Market Size – How big is the market?
    • Team – Investors bet on the driver more than the bus. So tell them how your team is best suited to execute this.
    • Traction – What have you achieved so far? Focus on the biggest / most impressive achievement.

The content does not have to be delivered in a specific order, rather you need to choose what is it that will make the big impression.

So the key to success is prepare well and practice till you become perfect.

Reference: http://blog.gust.com/great-startups-can-hook-an-investor-in-60-seconds/

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